Snoop Dogg and imperfect competition

Snoop Dogg will get you where you need go.  TomTom, the GPS makers, have recruited Snoop to lend his voice to their Dash board GPS devices.  A preview here. Yes, it is as awesome as I hoped. To me this is a perfect example of imperfect competition.  While TomTom faces competition from other GPS devices, it also has to fight off competition from Google maps and smart phones.   TomTom likely realizes it cannot compete with Google by price, but it can significantly differentiate its product by introducing a little G-funk.  TomTom gets to retain some price making capability and we all get to here Snoop tell us when to bare right.  Horray for innovation.



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